Croatia has secured its place at another World Cup, and the nation is gearing up for a new wave of football euphoria that, as always, will spark a surge in economic activity — from record spending in cafés and shops to invaluable global exposure that strengthens Croatia’s position as a recognizable world brand. The success of the Vatreni is not just a sporting achievement, but a major economic event. The official website of the Croatian National Tourist Board recorded a visit increase of more than 200% compared to the same period last year.

Smartly crafted campaigns, such as the “Croatia, full of excellent players” slogan, seized the moment and reached millions of potential travelers, proving once again that our footballers are the country’s best ambassadors. And for all those inspired to experience the excitement firsthand, Croatia welcomes you to visit, enjoy our spectacular coastline, taste our authentic local cuisine, and follow the World Cup from the heart of “Lijepa naša” — where football passion meets the beauty of the Adriatic.

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